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National pride, driving globally - Zhongtong Bus delivers its 20,000th bus to Africa.
2018/11/14 10:28
On the morning of March 11, accompanied by the low rumble of diesel engines, a fleet of Zhongtong buses lined up to leave the factory, heading to the port to be delivered to customers in Africa. The prominent "20000" on the windshield of the first bus marks it as the 20,000th exported bus since Zhongtong began its overseas marketing operations in 2004.
Firing the first shot of exports in the new year
"This is another milestone for Zhongtong Bus in deepening its global market presence, a reward for Zhongtong's relentless efforts, and the best interpretation of Zhongtong's internationalization process," said Sun Qingmin, General Manager of Zhongtong Bus, at the launch ceremony. Zhongtong Bus is committed to building a world-class bus enterprise. Over the past decade, Zhongtong has never stopped its steps towards international development. Since entering the international market in 2004, Zhongtong has been favored by users around the world for its high-quality products and professional services. Zhongtong products have been sold to over 80 countries and regions worldwide, including Asia, Europe, America, Oceania, and Africa. After the completion of this order delivery, Zhongtong's market share in overseas markets will rise again, from 10% in 2011 to about 20%.
After Zhongtong Bus established a secondary entrepreneurial development plan centered on "optimizing structure, improving quality and efficiency, and achieving sustainable growth with quality," overseas market operations and the new energy bus sector have become important strategic pivots for Zhongtong Bus. Overseas market operations have always accounted for more than 25% of the overall business. In 2014, in the tenth year of Zhongtong's overseas market operations, the export of 2,186 school buses to Saudi Arabia set new records in the bus industry, including the largest batch of school bus export orders in China, the first order of Chinese buses exported to Saudi Arabia, the largest batch export order of Chinese buses, and the shortest delivery time record in the Chinese bus industry. The 2,186 school buses were delivered to the customer in one go within 45 days, with an annual export value of $150 million. Last year, Zhongtong Bus made significant breakthroughs in the overseas market focusing on major customers and large projects, with export volume increasing by over 90% year-on-year and export value increasing by 37%, maintaining the industry's leading growth rate.
"Next, Zhongtong Bus will continue to expand its overseas market focusing on 'transformation and leapfrogging,'" said Yu Chunyin, Deputy General Manager of Zhongtong Bus. In terms of the market, Zhongtong Bus will focus on key overseas markets, adhering to a development strategy of "doing what we can and not doing what we cannot," shifting from growth in breadth to growth in key markets. At the same time, it will adjust product and market structures to increase the contribution rate of key markets and key products. In terms of products, based on mature domestic products, targeted improvements will be made according to the specific requirements of overseas market customers to better meet the needs of the overseas market.
Establishing growth points under the new normal
Currently, both the domestic economic situation and the development of the bus market have entered a new normal characterized by transformation and adjustment. For Zhongtong Bus, maintaining the momentum of development in the new energy bus sector and continuously expanding overseas market sales will be the development trajectory for Zhongtong Bus in the coming years.
Looking back at Zhongtong Bus's development in recent years, since 2011, Zhongtong Bus has been at the forefront of industry development for several consecutive years, not only breaking the monopoly in the industry but also showing an upward trend in bus products over 6 meters in length year by year. In the next phase, Zhongtong Bus will focus on optimizing adjustments in the market and product aspects, expanding its market share in high-end products through product series processes and adjustments in production structure, with new energy buses as the main force, targeting large cities, major customers, and large orders for market development.
Becoming an indispensable bus enterprise
The improvement in product quality at Zhongtong Bus in recent years is evident, and this year is a breakthrough year for the company's quality. In a competitive environment, quality is the key factor for success. Therefore, enhancing comprehensive quality, including product quality and service quality, has become a key focus for Zhongtong Bus this year.
Moreover, strengthening cooperation with internationally advanced bus enterprises will also be the development approach for Zhongtong Bus in the next phase. Currently, Zhongtong Bus's focus in the overseas market is on tailored development. Bus products have their own particularities, and only by providing products that meet local customer preferences and conditions can we win the market.
In 2014, Zhongtong's new base was fully put into production, and the company's production capacity, process assurance level, R&D capability, and testing level will all see qualitative improvements. At the same time, the export of 20,000 buses overseas marks a new starting point for Zhongtong Bus's internationalization. Zhongtong will adhere to the internationalization strategy of going global, further focusing on overseas market demand, with international products, international management, and national marketing planning for global layout, clarifying overall operational strategies, and integrating internal and external resources, gradually building Zhongtong Bus into a world-class bus R&D and manufacturing enterprise with international marketization, standardization, resource allocation, and significant competitiveness, aiming for overseas business to account for one-third of the company's total, thus providing more and better products and services for global customers, establishing the Zhongtong brand internationally, and striving to make Zhongtong a well-known international enterprise with significant competitive advantages domestically and a certain influence globally, contributing to China's automotive industry having a place in the world.
Regarding the bus products exported to Africa, according to General Yu, this batch of vehicles is the first batch of vehicles exported in 2015 and consists of high-end vehicles for export to Africa. To adapt to the local operating environment and road conditions, this batch of orders features diverse models, personalization, and various special requirements, and during the production process, the foreign side requested multiple adjustments to the product design scheme. Zhongtong Bus withstood the pressure of delivery and various tests, ultimately completing the production tasks on time and passing inspection.
General Manager Sun Qingmin of Zhongtong Bus stated that in 2014, the new bus base was fully put into production, and the company's production capacity, process assurance level, R&D capability, and testing level will all see qualitative improvements. At the same time, the export of 20,000 buses overseas marks a new starting point for Zhongtong Bus's internationalization. Zhongtong will adhere to the internationalization strategy of going global, further focusing on overseas market demand, with international products, international management, and national marketing planning for global layout, clarifying overall operational strategies, and integrating internal and external resources, gradually building Zhongtong Bus into a world-class bus R&D and manufacturing enterprise with international marketization, standardization, resource allocation, and significant competitiveness, aiming for overseas business to account for one-third of the company's total, thus providing more and better products and services for global customers, establishing the Zhongtong brand internationally, and striving to make Zhongtong a well-known international enterprise with significant competitive advantages domestically and a certain influence globally, contributing to China's automotive industry having a place in the world.
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