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ZTO Express Group has been awarded the title of "National Advanced Unit for Corporate Culture Construction".
2018/11/14 10:25
On January 18, the "Second China Enterprise Five-Star Brand Forum and National Advanced Unit Commendation Conference for Enterprise Culture Construction" was held in Beijing. This conference was jointly hosted by the China General Chamber of Commerce, the China Society for Productivity Studies, and the China Consumer Protection Foundation, with representatives from over a hundred large and medium-sized enterprises attending, including Zhongtong Group, China South Locomotive, Wuliangye, Mengjinyuan, Aokema, Delixi, and Longma Environmental Sanitation. At the conference, 12 enterprises, including Zhongtong Group, were awarded the title of "National Advanced Unit for Enterprise Culture Construction."
The evaluation of the "National Advanced Unit for Enterprise Culture Construction" is based on the national standard "Guidelines for Brand Evaluation and Enterprise Culture Construction of Commercial Enterprises." Through material declaration, on-site review by expert groups, and other processes, the enterprises awarded the title of "National Advanced Unit for Enterprise Culture Construction" for 2014 were determined. The core content of the national standard "Guidelines for Brand Evaluation and Enterprise Culture Construction of Commercial Enterprises" includes brand evaluation and enterprise culture indicators and scores, with a full score of 1000 points, divided into five primary indicators: capability, quality, reputation, culture, and influence, as well as 17 secondary indicators such as social responsibility, integrity in business, spiritual beliefs, and promotion. The group company was awarded the title of "National Advanced Unit for Enterprise Culture Construction" with a high overall score.
Since the implementation of China's first national standard for brand evaluation and enterprise culture, the "Guidelines for Brand Evaluation and Enterprise Culture Construction of Commercial Enterprises," issued by the General Administration of Quality Supervision, Inspection and Quarantine and the National Standardization Administration of China on February 1, 2012, the China General Chamber of Commerce, in conjunction with the China Society for Productivity Studies and the China Consumer Protection Foundation, has held an annual commendation and promotion event for enterprise culture and brand value.
The short-term development of enterprises relies on opportunities, mid-term development relies on strategy, and long-term development relies on culture. In recent years, Zhongtong Group has always adhered to the concept that corporate culture is cohesion and core competitiveness, actively exploring new ideas, methods, and approaches to deepen corporate culture construction and promote modern enterprise management. Through the integration, refinement, and innovation of traditional corporate culture, it has built a unique "Zhongtong Culture," providing a strong ideological guarantee, intellectual support, and spiritual motivation for Zhongtong's sustainable and healthy development. At the same time, the group company has always adhered to the business philosophy of "continuously creating value and benefiting human society," inheriting the business behavior of "thick virtue and Lu merchants," timely excavating excellent cultural elements within the enterprise, continuously enriching the connotation of corporate culture, making it a value orientation highly recognized by employees, and becoming the soul that resonates with customers and wins customer loyalty, promoting the group company to achieve sustainable, healthy, and harmonious development. (Text/Image by Zhang Xu)
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