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Demonstrating social responsibility, hundreds of Zhongtong agricultural vehicles provide scientific popularization services in the fields.
2018/11/14 10:07
On November 3, the public welfare event "Hundreds of Agricultural Chemical Vehicles to the Fields" - the handover ceremony for Zhongtong's professional agricultural chemical vehicles for national users was held in Handan, Hebei. Leaders including Song Furu, Chairman of Hebei Silicon Valley Chemical Co., Ltd., Li Zhengrong, General Manager of Dongfeng Xiangyang Travel Vehicle Co., Ltd., and Li Shupeng, Chairman of Zhongtong Group, attended the event, along with over 10,000 agricultural experts and technicians from the National Agricultural Technology Promotion Center, the Chinese Society of Plant Nutrition and Fertilizers, and various cooperatives, as well as friends from television and print media across the country, who witnessed the handover ceremony.
At the handover ceremony at Ganlu Temple Square in Handan, more than a hundred bright red Zhongtong agricultural chemical service vehicles were lined up neatly in the square. Chairman Li Shupeng delivered an enthusiastic speech at the ceremony, emphasizing that Zhongtong Group adheres to the mission of "continuously creating value and benefiting human society." The deployment of 111 agricultural chemical vehicles is a concrete manifestation of the company's service to the development of "three rural issues" and will serve as an opportunity to further strengthen the strategic cooperation between Zhongtong Group and Silicon Valley Chemical Co., Ltd., allowing both parties to better fulfill their social responsibilities in a win-win development.
In recent years, in response to the trends in modern agricultural development, domestic fertilizer giants like Silicon Valley have begun to change their business models, gradually transitioning from traditional manufacturers to a combination of "manufacturing + services." This new model of "service instead of marketing" has directly given rise to a new niche market - the agricultural chemical service vehicle market. With the diversity of agricultural promotion services, some low-end agricultural chemical service vehicles modified from micro-vans and micro-trucks not only have single functions but also high failure rates, leading to their elimination. Zhongtong Group officially began to independently develop agricultural chemical service vehicle models based on preliminary market research and the needs of vehicle users, successfully creating the country's first high-end agricultural chemical service vehicle model on December 15, 2013.
This new type of agricultural chemical service vehicle, hailed as a revolutionary product by chemical companies, attracted the attention of many enterprises with its "five-in-one" platform promotion method after successfully passing the acceptance test by a special group formed by the National Automobile Industry Association and the Ministry of Agriculture. Several companies subsequently came to the group for business negotiations and reached purchase intentions, and a contract was signed with Silicon Valley Chemical Company, a star in the Hebei fertilizer industry, for this batch of agricultural chemical service vehicles.
Zhongtong agricultural chemical service vehicles are equipped with mobile power supplies, LED screens, stages, curtains, projectors, testing instruments, water dispensers, sleeping areas, desks, etc. They can also be optionally equipped with soil nutrient testing instruments, plant pest and disease testing instruments, and other testing equipment. The semi-automated mechanical configuration allows staff to set up the agricultural chemical service vehicle within 7 minutes. Moreover, the vehicle can also be used to play agricultural technology lectures and CD materials. The launch of Zhongtong agricultural chemical service vehicles enables fertilizer companies to truly reach the field terminals, allowing marketing and market personnel to deeply engage with the terminals, conduct tests, provide formulas, and train and guide farmers, effectively bringing attitudes, services, brands, technologies, and products to the terminals, truly mastering the terminals.
According to tests, the new Zhongtong agricultural chemical service vehicle can increase the marketing transition to 2.6 events per day, with order volumes increasing to 2.2 times that of traditional models. It can also facilitate small order meetings and mobile market promotions, successfully solving the problem of transaction difficulties in the last link of the agricultural input marketing chain. This has significant implications for agricultural input companies in mastering the market and conducting in-depth marketing and brand promotion, and it reflects Zhongtong Group's efforts and contributions to serving the "three rural issues" and economic and social development.
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