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Zhongtong Agricultural Chemical Vehicles Assist Enterprises

2018/11/14 10:00

As competition in the agricultural chemical industry becomes increasingly fierce, companies have begun to gradually shift their focus to services aimed at retailers and farmers, addressing the last mile of pesticide sales. This last mile is a long and arduous journey. To do a good job in this last mile, tools are crucial. Traditionally, farmers would rely on agricultural chemical companies to simply decorate and modify vehicles, hanging banners, sticking labels, and installing loudspeakers on the roofs to promote in villages. While this method was effective, it was not enough to attract attention; retailers did not take it seriously, treating it as a mere formality, which failed to create momentum.
Zhongtong Agricultural Chemical Vehicles Assist Enterprises

As competition in the agricultural chemical industry becomes increasingly fierce, companies have begun to gradually shift their focus to services, targeting retailers and farmers to solve the last mile of pesticide sales, which is a long and arduous journey.

To do a good job, one must first sharpen their tools. To effectively serve this last mile, tools are the most critical.

Traditional farmer meetings

Previously, pesticide companies would simply decorate and modify vehicles, hang banners, stick labels, and install loudspeakers on the roof to start promoting in villages. Although this method was effective, it was not eye-catching enough, and retailers did not take it seriously, treating it like a formality, which failed to create momentum.

Holding farmer meetings is even more troublesome. Before the meeting, one must prepare projectors, speakers, computers, products, etc. If any detail is overlooked, it can directly affect the smooth conduct of the farmer meeting. Sometimes when going to a village to hold a farmer meeting, the conditions are so poor that one cannot find a microphone, or even a power source, or there is no place to hang the projection screen, along with various other uncontrollable emergencies, which can be very frustrating. Often, after holding a farmer meeting, one feels exhausted both physically and mentally.

Traditional farmer meetings

 

Traditional farmer meetings require on-site setup of banners, products, projectors, etc., and cannot flexibly change venues, with poor conditions and lacking sophistication.

Traditional farmer meetings cannot increase farmers' attention.

Current farmer meetings

Since the introduction of the Zhongtong agricultural chemical vehicle, holding farmer meetings seems to have become much simpler. First of all, there are no time restrictions; meetings can be held during the day using an LCD screen, and they can be conducted anywhere as long as there are people, simply by opening the car door. Moreover, the efficiency of pre-meeting promotion has also greatly improved.

The agricultural chemical vehicle is equipped with a complete set of projectors, speakers, amplifiers, LCD screens, stages, and onboard power supplies. Setting up the stage can be done by one person in a few minutes, and the projector screen can also be operated remotely, making it very convenient. The amplifier and speaker have good sound quality, making the promotion and meeting sound great. Even in places without power sources, the vehicle's charger can provide power for up to 4 hours, which is sufficient for a farmer meeting.

Pre-meeting promotion work?

Before the farmer meeting, we first promote in the village, using the car's loudspeaker to inform about the time, location, and content of the meeting, and then the promotional staff distribute flyers to the public, briefly introducing the products and meeting details, encouraging farmers to participate actively.

Holding a farmer meeting

To gather more people, we first show a movie before the meeting and display promotional gifts to attract attention. As the crowd gathers, we begin the lecture. After the lecture, we start the promotion, which must be engaging; appropriate prizes are key to breaking the ice, and most importantly, there must be someone willing to take the first step.

Zhongtong agricultural chemical service vehicle boosts sales.

 

Daytime farmer meetings

 

To hold a farmer meeting during the day, there are venue restrictions because a dark environment is needed to see the projection. However, with the LCD screen now available, farmer meetings can be held anytime and anywhere, even during village promotions when the crowd grows.

 

Daytime promotions

First, around six in the morning, we can conduct promotional activities targeting retailers at the market. Now, the agricultural service vehicle can drive around the market, notifying about the activity's content and location, and then set up a stage in front of the retail store to start the promotion.

 

Zhongtong agricultural vehicle increases retailer confidence.

 

In addition to the above functions, the Zhongtong agricultural service vehicle also plays a significant role in making it easier to develop customers. Each time we go to distribute products, we first show the agricultural service vehicle to the retailers to instill confidence.

During the sales season, we drive around the villages that retailers can reach to promote. Besides promoting products, the most important thing is to promote the retailer's brand, such as our audio message: "Buy reliable agricultural materials at a certain agricultural store, with good quality, low prices, and effective results," thereby increasing retailer confidence.

Going deep into the fields to guide farmers and understand the effects of pesticide use.

A professional team + professional tools can create an outstanding brand.

Zhongtong agricultural promotion vehicle assists in the last mile of pesticide sales!

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