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Zhongtong Bus: Meeting in Saudi Arabia, Glorious Voyage - China's Largest Batch Export of School Buses Officially Shipped
2018/11/14 09:47
The sun is shining brightly, and the sea breeze is gently blowing. On July 30, 2014, Qingdao Port, located in Jiaozhou Bay on the southern coast of the Shandong Peninsula, welcomed its most sacred moment, with 2,186 Zhongtong school buses dressed in uniform yellow "clothing" parked at the large dock square, ready to set off. These "school bus elves" are about to embark on a new journey to Saudi Arabia. This is the largest batch of school bus export orders from a domestic bus company to date, and also the largest single batch export order of buses in the country.
Since 2008, Zhongtong Bus has continuously exported school buses and public buses to the Saudi region for many years. The various products customized by Zhongtong Bus for the Saudi market have received widespread praise from the local people after being put into use, thanks to their excellent operational status and attractive exterior design. After the delivery of this batch of orders, Zhongtong Bus's market share in Saudi Arabia is about to exceed 8,000 vehicles, gradually becoming the preferred brand of Chinese buses in the local market.
Before the school bus shipment event, Zhongtong Bus held a press conference at the Qingdao Li Gang Hotel. Representatives from economic and social media such as Shandong TV, Xinhua Net, Dazhong Daily, and Liaocheng Daily, as well as industry media representatives from China Transportation News, China Automobile News, Commercial Vehicle Magazine, China Bus Network, First Commercial Vehicle Network, and Fangde Network were all present. At the press conference, Zhongtong Bus General Manager Sun Qingmin and Deputy General Manager Yu Chunying introduced the background and significance of this batch of orders from different perspectives.
General Manager Sun Qingmin stated that the batch export of 2,186 Zhongtong school buses to Saudi Arabia is the result of Zhongtong Bus actively implementing an international business strategy and insisting on cultivating overseas markets, marking a significant milestone in the development history of Zhongtong Bus's overseas business. At the same time, this is also a milestone event for Shandong Province and even the domestic automotive industry, indicating that China's bus manufacturing level has gradually reached a globally advanced level, gaining recognition and trust from more and more countries.
According to Deputy General Manager Yu Chunying, the procurement of vehicles for Saudi Arabia is a nationwide school bus procurement project unified by the Ministry of Education, with part of the funds advanced by the state and the remaining funds paid by major vehicle operators. Since the procurement of school buses is an important project related to student safety, it has received great attention from the Saudi Ministry of Education down to major vehicle operators across the country. Every process, from product positioning to product inspection and selection, to the determination of the entire bidding procedure, has undergone multiple reviews. The vehicle companies participating in the bidding were like an army crossing a narrow bridge, and Zhongtong Bus was an important force among them, becoming a standout among the winning companies.
After receiving the order, the client required that all vehicles be delivered within 40 days. Completing such a large order in such a short time is unprecedented in the global bus industry. Zhongtong Bus coordinated arrangements, linked systems, overcame numerous difficulties, and finally completed the production task of the order with high quality before the client's required delivery date, receiving recognition and praise from Saudi clients, and creating a new record for bus companies in China and even globally.
In 2005, Zhongtong Bus proposed an international development strategy. After years of development, Zhongtong Bus has continuously adjusted its market development strategy in response to the development situation and characteristics of the international market, insisting on focusing on key markets and adhering to the principle of being selective in market expansion. Its products are sold to more than 80 countries and regions worldwide and have passed multiple strict international certifications. The Saudi market, as the largest automotive consumption area in the Middle East, has always been an important strategic market for Zhongtong Bus. The company has continuously increased its resource investment in this market, reaping one harvest after another. This batch of 2,186 orders is of great strategic significance for further consolidating Zhongtong's leading position in the Saudi market and providing richer experience for Chinese companies to explore overseas markets.
Meeting in Saudi Arabia, glory sets sail. After this batch of vehicles enters the Saudi market, it will provide a blue sky for the safety of local primary and secondary school students commuting to and from school, and Zhongtong school buses will gradually become synonymous with school bus safety in the Saudi market. However, for Zhongtong, the initiation of the 2,186 orders is not the end but a new beginning. As the global competitiveness of Chinese buses continues to improve, Zhongtong Bus will move towards becoming a first-class international bus company with higher quality products, a more complete network, and a more distinctive brand, striving for glory for Chinese buses in the global market.
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