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Culture unites people's hearts, and its promotion enhances combat effectiveness.

2018/12/06 08:59

ZTO Express Group's corporate culture shows tangible results.
Culture unites people's hearts, and its promotion enhances combat effectiveness.

How to root and implement Zhongtong's corporate culture mainly relies on activities as a means. According to the overall arrangement of the group company, from November 19 to December 7, the group company and various units conducted a three-week continuous promotion of learning and implementing the corporate culture. This promotion was carried out in the form of one theme per week. To ensure the success of this training, the corporate culture team of the group company carefully planned everything from themes to content to training methods.

Value has recognition.From grassroots to management, from teams to functional departments, a combination of universality, specificity, and comprehensiveness has been achieved, greatly enhancing employees' understanding of the corporate culture at all levels of the group company.

Training has content.The three weeks of training focused on "Using one day as two and a half, not competing for first place is just muddling through," "Customer satisfaction is our purpose," and "Three rules to follow." Through morning meetings and WeChat study groups, the atmosphere for promoting corporate culture was invigorated, allowing employees to feel the power of corporate culture through activities.

Promotion has form.During the process of learning the core concepts of corporate culture, relevant posters related to each week's theme will be prominently displayed in production areas, technical departments, office buildings, office areas, meeting rooms, marketing departments, bulletin boards, and other locations.

Learning has role models.Each week, a model figure's exemplary deeds will be promoted on the platform. In the promotion of corporate culture, the power of role models cannot be ignored. Advanced model figures and exemplary deeds vividly embody and symbolize corporate spirit and advanced concepts, having a strong demonstration and inheritance effect. Their excellent virtues and exemplary behaviors inspire and educate people, resonating among employees and becoming models to emulate.

Through three weeks of learning and promotion, not only has the cohesion from grassroots employees to the management team been enhanced, allowing the relevant concepts of the corporate culture system to take root in people's hearts, but it has also created a strong atmosphere for learning and practicing corporate culture throughout the group company. This has fully demonstrated the cohesion and centripetal force of corporate culture, enhancing combat effectiveness while achieving good promotional results.

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