Strive for innovation, work hard to be the first, and act swiftly.

This year marks the beginning of implementing the spirit of the 19th National Congress of the Communist Party, a year of deepening supply-side structural reforms, a key year for implementing the 13th Five-Year Plan, and also the 60th anniversary of Zhongtong's establishment. For Zhongtong Real Estate, it is a crucial year for striving for reform and development. To promote the healthy and sustainable development of Zhongtong Real Estate, the company has strengthened its analysis of the situation, grasped the direction of development, sought innovation in challenges, and made breakthroughs in opportunities, adapting to new situations and changes, and firmly grasping the initiative in reform and development.

Self-impose pressure to achieve high-quality development by challenging annual operational goals.

Since the beginning of this year, Zhongtong Real Estate has actively implemented the Annual Work Report, aiming to strengthen management, enhance capabilities, control risks, and improve efficiency. The company has actively responded to regulatory policies, taken effective measures to promote the development progress of ongoing projects, increased the reserve of potential clients, strengthened internal management and risk control, improved the company's regulatory functions, and enhanced management levels. After setting operational revenue and profit targets at the beginning of the year, Zhongtong Real Estate has carefully analyzed the current situation, self-imposed pressure, and adjusted the revenue and profit targets upward by 46% and 60%, respectively. To stimulate the enthusiasm of all employees, increase confidence and determination in achieving operational goals, and promote the implementation of the 'challenge goals,' Zhongtong Real Estate has formulated the 'Excess Completion Reward Plan for Operational Goals' and detailed work measures.

In terms of marketing, the Guancheng project has increased promotional activities during the Spring Festival from multiple dimensions to prepare for the clearing of Hongyuan and the accumulation of clients for Heyuan. First, from the perspective of customers, improve and enhance the overall quality of Phase II Heyuan, including optimizing garden design, improving parking space performance, enhancing public area decoration, and upgrading property services to create more added value for owners. Second, all staff are on duty during holidays, especially during the Spring Festival, where marketing personnel take turns to ensure service quality and establish a good reputation for Zhongtong Real Estate. Third, by organizing online activities such as pot plant giveaways, lantern riddle guessing during the Lantern Festival, and character collection for yuanxiao, we gather popularity and accumulate clients for Heyuan. Through various measures, Zhongtong Real Estate has gathered numerous potential clients for the new project. At the same time, while accumulating clients for the new project, the leasing work for the riverside commercial area and the large commercial area in Phase II is also progressing simultaneously, reaching preliminary cooperation intentions with large supermarkets, enhancing the commercial atmosphere along the river, and adding highlights to the new project sales.

In the breakthrough of the dual-lead project, measures such as improving and strengthening parking space management, conducting home visits during the Spring Festival, marketing through online platforms, formulating sales policies for mother-child parking spaces, and coordinating with financial institutions to reduce parking space loan tax rates have been taken to enhance owners' enthusiasm for purchasing parking spaces. Multiple measures have been taken to achieve good results, with the number of parking spaces sold continuously increasing. At the same time, leveraging the good cooperative relationship with banks, the speed of loan disbursement has been improved, accelerating the recovery of funds.

Focus on budget orientation and operational control to promote 'three fasts' for 'three increases and three decreases.'

With a budget-oriented approach, Zhongtong Real Estate leads the company's operations. The budget is regarded as an important means to implement the operational plan, breaking down annual work tasks layer by layer, signing target responsibility agreements, clarifying target responsibilities and timelines, and conducting monthly breakdowns to achieve rolling monthly assessments, utilizing the guiding and controlling functions of the budget to ensure the completion of annual budget targets.

Focus on operational control to achieve 'three fasts.' The overall work idea is to enhance operational quality and efficiency through precise control and refined operations. Achieve 'three fasts': fast project progress, fast sales turnover, and fast marketing returns; through achieving 'three fasts,' realize 'three increases and three decreases': 'three increases' in service, quality, and price; 'three decreases' in inventory, costs, and expenses.

Zhongtong Real Estate has always adhered to the principle of 'safety first, prevention foremost' in engineering construction, implementing safety management systems, and urging supervision and construction units to ensure safety control; implementing a 'model first' system, focusing on controlling the construction process; conducting weekly and monthly plan assessments, rewarding early completion and penalizing delays; reasonably coordinating the cross-construction of civil engineering, installation, and fire protection units to ensure the completion of progress targets; scheduling construction companies to leverage local companies' geographical advantages to reasonably avoid the impact of various inspections, such as environmental protection, on projects. All engineering construction progress is advancing in an orderly manner as scheduled. In terms of development, Zhongtong Real Estate has compressed the time for handling procedures by actively following up on various procedures, assigning dedicated personnel to liaise with regulatory departments, and preparing various materials in advance, establishing good relationships with regulatory departments, reducing administrative processes, and improving work efficiency. The company has formed a work atmosphere of determination to achieve goals, proactive actions, and efficient implementation, creating a win-win situation.

Strengthen risk prevention and control, building a bottom-line thinking with 'three early' measures.

Zhongtong Real Estate has analyzed risk points in the operational process and formulated risk prevention and control measures, achieving 'three early' measures: early avoidance, early detection, and early handling, thereby strictly controlling operational risks.

In terms of financial risk prevention and control, through rapid turnover, closely monitoring project payment progress, ensuring cash flow, and guaranteeing construction progress, a virtuous cycle is achieved. While ensuring the company's daily operational cash flow, the company gradually repays bank loans to reduce financial expenses.

In terms of legal risk prevention and control, regular inspections of potential legal risks are conducted, strengthening the management of contracts, official seals, and other matters to ensure timely awareness and prevention of risks. At the same time, a comprehensive risk management system based on target control, process control, and organizational control is improved to ensure the stable operation of the enterprise.

In achieving sustainable development, Zhongtong Real Estate is conducting reserve work around the Zhongtong Bus original factory site, Yanggu Special Vehicle site, and the southeast corner of the Zhongtong Group factory. At the same time, it deepens the implementation of the ten opinions on the reform and development of state-owned enterprises, using the mixed ownership reform of the company as a breakthrough to unleash the development vitality of Zhongtong Real Estate. In 2018, Zhongtong Real Estate will steadily and orderly promote reform and restructuring work according to the overall deployment and requirements of the group.

Build a solid foundation of unity and harmony, leading with culture to create an excellent team.

Facing the severe internal and external situation of development, and around this year's reform and development goals, Zhongtong Real Estate has set higher requirements for its leaders, firmly establishing the 'four consciousnesses,' effectively enhancing the 'eight capabilities,' staying true to the original intention, remembering the mission, advocating practical work, and promoting implementation. By leveraging the group's advantageous resources and the opportunities of enterprise mixed reform, new projects are developed, striving to create a new situation for the company's development.

Zhongtong Real Estate's party and government work together to actively build a 'highly efficient, pragmatic, united, and harmonious' team. It insists on learning as a guide, creating a learning atmosphere to focus on political theory, annual work reports, and institutional learning, providing ideological guarantees and institutional bases for various work; it adheres to pragmatism as a principle, grounding itself in operational goals, taking practical actions, and promoting effective work and performance; it insists on innovation as a driving force, liberating thoughts, leading innovation, and promoting the fundamental way for the enterprise to shift from survival to development; it insists on integrity as a foundation, creating a clean and upright work atmosphere; it insists on harmony as a fundamental principle, fostering cooperation and mutual assistance, creating a harmonious atmosphere for the company's high-quality development.

Scientific management, swift action, and significant improvements have been the highlights of Zhongtong Real Estate's operations this year. It is believed that under the strong leadership of the group company, through the collective efforts of the party and government leadership team of Zhongtong Real Estate and all employees, Zhongtong Real Estate will surely achieve sustainable development and write a new glorious chapter in the turbulent real estate market!

The goal is always forward, and progress is endless.