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Scientific planning, rigorous implementation, and ensuring a strong start in the first quarter.
2018/11/15 15:44
Since the beginning of this year, Zhongtong New Energy Vehicle Company has focused on implementing the annual work report of the group company, scientifically planning, and ensuring the achievement of annual business goals and a good start in the first quarter.
This year, Zhongtong New Energy Vehicle Company has clarified its overall approach: focusing on "quality and efficiency-oriented development," adhering to the dual driving forces of "marketing transformation" and "technological innovation," optimizing four structures around the capital chain and value chain, and striving to create a new situation for the company's development. The four structures to be optimized are: first, optimizing the market structure to increase market share. Second, optimizing the product structure to achieve a breakthrough in the sales of key products. Third, optimizing the accounts receivable and inventory structure to accelerate capital turnover and improve operational quality. Fourth, optimizing the human resources structure to increase the proportion of core employees.
After the Spring Festival, targeted training was conducted to enhance the business capabilities and overall quality of marketing personnel. The training topics included internal management processes, introduction to key products, technical knowledge, and more. On February 25, the marketing company held a market analysis meeting based on the annual work deployment, analyzing each region's orders to clarify the path to achieving March's targets and identify gaps. The meeting emphasized the importance of upgrading marketing and building a large marketing system. First, market upgrade, transforming from point breakthroughs to connecting lines and surfaces; transitioning from market following to systematic planning. Second, customer upgrade, carefully cultivating quality customers and implementing dynamic customer management. Third, channel upgrade, strengthening strategic cooperation along the upstream and downstream of the industry chain, developing distributors, rapidly expanding the market, and achieving diversified resource integration transformation. Fourth, model upgrade, shifting from point-to-point vehicle sales to providing system solution-oriented marketing.
On March 6, Zhongtong New Energy Vehicle Company held a business planning meeting. In comparison to the first quarter's target breakdown and completion status, the targets for March, the paths to achieve them, and key tasks for March were clarified. Wang Shutai, the general manager of Zhongtong New Energy Vehicle Company, pointed out: based on the new organizational structure, in-depth thinking around the "core points of the main value chain" should be conducted, and effective communication and implementation of core job values should be ensured; at the same time, a good evaluation mechanism should be established to ensure that cadres can be promoted or demoted, and employees can enter or exit, with salaries being flexible. First and second-line managers should take the lead in proactive work to realize personal value. Focusing on "planning + implementation" and "source + details," the following four aspects should be emphasized: first, marketing work should drive order growth. Each region should identify problems and analyze them according to annual tasks to improve information conversion rates and market share. On the other hand, strict control of overdue accounts receivable should be enforced, avoiding overdue receivables, controlling expenses, and ensuring a good input-output ratio. Second, production work should drive element promotion. Efforts should be made in quality, delivery time, and cost to improve overall planning capabilities, establish a standardized operating environment, and enhance service awareness. Speed should be accelerated from aspects such as structure and supply chain organization. Third, technical work should drive product development. Attention should be paid to national policy research and analysis of the transformation of old and new driving forces, with clear personnel indicators. Market-led analysis and positioning of existing products should be conducted, enhancing conventional power products and exploring differentiated advantages. New energy products should closely align with the market, with integrated solutions from product development to promotion. Quality management should be prioritized at the research and development source, with process control focusing on details and supplier selection ensuring quality assurance. Fourth, management work should ensure efficient coordination. On one hand, accelerate personnel recruitment, plan for core personnel development, and increase the proportion of core employees; establish a detailed and scientific evaluation system to improve the compensation of core employees. On the other hand, accelerate the progress of new information technology projects to comprehensively enhance labor efficiency. Focus on cost management: improve cost planning capabilities, clarify cost management objectives, combine daily work with special projects, and produce detailed reports on cost reduction efforts.
With high aspirations, breaking the ice and melting the snow; pioneering and innovating to overcome difficulties, showing great ambition. All employees should seize opportunities, act quickly, enrich March, and sprint to complete various targets for the first quarter.
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